Our Blog

Read our thoughts, industry news and important updates about EasyOTA

Wildebeest migration through a river

The Best Times of Year to Visit East Africa for a Safari

East Africa, home to some of the world’s most breathtaking landscapes and exotic wildlife, offers an unparalleled safari experience. Whether you’re a travel agent aiming to provide your clients with unforgettable journeys or an investor exploring the potential of the safari industry, understanding the optimal times to visit this region is crucial. With insights drawn from both professional expertise and

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Visually appealing EasyOTA travel itinerary

The Importance of Visual Elements in Enhancing the Safari Booking Experience

In the digital age, where the visual appeal of content can make or break a customer’s experience, it’s essential for tour operators, especially those dealing with premium safari bookings, to leverage the power of visual elements. One of the standout features of the EasyOTA software package is its ability to generate beautiful, visually appealing PDF brochures. These brochures provide detailed,

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Top 5 Features That Will Transform Your Safari Business

Efficiency and reliability are key to maintaining a competitive edge in the luxury travel industry. The EasyOTA software is designed to revolutionize the African safari experience, particularly for travel agents who cater to high-value, once-in-a-lifetime holiday experiences. EasyOTA offers a suite of features that promise to streamline and enhance the booking process, making it simpler and more efficient. In this

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Happy man in grey jumper siting smiling on the right of the image wearing glasses, a headset and holding his thumb up

Simplifying Safari Bookings: How EasyOTA is Transforming the Travel Industry

In the world of luxury travel, efficiency is everything. Time is money, and in a market where every second counts, the traditional African safari booking process is a notorious bottleneck. This is where EasyOTA, a revolutionary software package comes into play. Designed to automate and simplify safari bookings, EasyOTA empowers tour operators to deliver seamless, efficient, and high-value experiences for

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View of table of business papers with two pairs of Caucasian hands in view.

The Importance of Market Research for Start-up Success

Embarking on a start-up journey is akin to navigating the wild terrains of Tanzania – exciting, unpredictable, and demanding thorough preparation. In the travel and tourism industry, market research is your guiding compass, ensuring you understand your environment, know your audience, and fine-tune your offerings. For Matt Bell, the visionary behind EasyOTA, market research has been instrumental in transforming an

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An African sunset with the silhoutte of a large tree, two people and a jeep to the right of the image and some large animals to the left

Revolutionising Safari Bookings: How EasyOTA Simplifies the Process for Travel Agents

In the bustling world of luxury travel, efficiency is paramount. Time is money, and in the competitive market of once-in-a-lifetime holidays, every second counts. This is precisely where EasyOTA, the groundbreaking software package developed by Matt Bell, steps in. Designed to automate and streamline the safari booking process in Tanzania, EasyOTA empowers travel agents to serve their clients more efficiently,

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Wood table viewed from above with a variety of African food dishes

A Guide to African Cuisine When on Safari

Must-Try Dishes and Local Delicacies Africa is not only rich in diverse cultures and breathtaking wildlife but also offers a culinary landscape that promises to tantalise your taste buds. Have you considered what you might like to eat when you are travelling there? For travel agents and excursion providers catering to medium to high-value clients, understanding the diverse cuisines of

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A white jeep in amongst a heard of zebra

Top 10 Must-See Animals on an African Safari

An African safari offers some of the most exhilarating wildlife experiences in the world. With diverse ecosystems, breathtaking landscapes, and vibrant cultures, it’s no wonder that travellers see an African safari as a once-in-a-lifetime adventure. Whether you’re a travel agent looking to boost your bookings with EasyOTA, a traveller planning a luxury holiday, or a potential investor exploring lucrative opportunities,

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